Find What's Holding Your Site Back in Google
A thorough health check of how search engines crawl, index and understand your site, with fixes ranked by impact, not a 200-page report nobody reads.
Loubane runs technical SEO audits for Montreal, Quebec and Canadian websites. We crawl your site, check indexing in Search Console, measure Core Web Vitals, validate structured data, map redirects and review bilingual French and English hreflang setup. You get a prioritized fix list in plain language, and we can implement the fixes on WordPress, WooCommerce or Shopify.
What a technical SEO audit is
Great content cannot rank if search engines struggle to reach it, read it or decide which version to show. A technical SEO audit looks under the hood of your website: how Googlebot and Bingbot crawl it, which pages are actually indexed, how fast and stable pages are on a phone, whether structured data is valid, whether old URLs redirect cleanly, and whether French and English versions are connected correctly. The result is a clear list of problems, why they matter and how to fix them, in order of impact.
Who it is for in Quebec
We recommend an audit when traffic has dropped without a clear reason, before or after a redesign or platform migration, when a bilingual site shows the wrong language in search results, when an online store has thousands of product and filter URLs, or simply when nobody has looked at the technical side in years. Our clients include businesses in Montreal, Laval, the South Shore, Quebec City and Gatineau, as well as companies selling across Canada.
Common problems we find on Quebec sites
- French and English pages competing with each other because hreflang is missing, one-directional or points to the wrong URLs
- Old URLs from a previous site returning errors instead of redirecting, losing links and rankings built over years
- Staging or development copies of the site left open to crawlers and indexed alongside the real one
- Heavy page builders, sliders and unoptimized images pushing loading times well past Google’s recommended thresholds on mobile
- Store filters and sort options generating thousands of near-duplicate URLs that waste crawl attention
- Location pages for Laval, Longueuil or Quebec City that are nearly identical apart from the city name
None of these is unusual, and most are fixable without rebuilding the site.
What is included
- Full site crawl: broken links, redirect chains and loops, orphan pages, duplicate titles and descriptions, thin pages, canonical tags and internal link depth
- Indexing review: Google Search Console page indexing report, sitemaps, robots.txt, noindex usage and pages Google crawled but chose not to index
- Core Web Vitals: field and lab data for Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift, with the likely causes on your templates
- Mobile experience: layout, tap targets, intrusive pop-ups and content parity between mobile and desktop
- Structured data: validation of Organization, LocalBusiness, Product, Article, Breadcrumb and other markup against what is visible on the page
- Redirect mapping: a review of existing redirects, plus a full old-to-new URL map if you are planning a migration
- Bilingual hreflang: fr-CA and en-CA annotations, return links, x-default, language switcher behaviour and translated URLs, titles and metadata
- Security and hosting basics: HTTPS, mixed content, server response codes, caching and uptime signals
- Prioritized action plan: each issue rated by impact and effort, with clear instructions for your developer or for us
Our process
1. Discover
We get read access to Search Console, GA4 and your CMS, ask about recent changes and business priorities, and agree on which sections of the site matter most.
2. Audit
We crawl the site, review indexing and performance data, test key templates and check bilingual configuration page by page where it counts.
3. Report and walkthrough
You receive a concise report and a call where we explain the findings in plain language and agree on what to fix first.
4. Fix and verify
We implement the fixes, or support your developer, then verify them with Search Console validation and a follow-up crawl.
Tools and platforms we use
Google Search Console, Bing Webmaster Tools, GA4, PageSpeed Insights and Chrome UX Report data, Lighthouse, Google’s Rich Results Test and the Schema Markup Validator, professional crawling software, and server logs when available. We know WordPress, WooCommerce and Shopify in depth, including common multilingual plugins and Shopify’s language and market settings.
Quebec compliance notes
A technical audit often uncovers issues that touch compliance too. Under the Charter of the French language, amended by Bill 96, commercial websites serving Quebec generally need French content that is at least as complete as other language versions, so we flag missing or partial French pages alongside hreflang errors. We also list the tracking scripts and cookies loading on your site, since Quebec’s Law 25 requires transparency and, for technology that can identify, locate or profile visitors, an opt-in approach. We point out risks; for legal interpretation, please check with your advisor.
We report what you earn, not just clicks
An audit is only worth the improvements it leads to. After fixes go live, we track:
- Indexed pages and indexing errors over time in Search Console
- Core Web Vitals status for mobile and desktop page groups
- Organic impressions, clicks and positions for your priority pages, by language
- Calls, form submissions, bookings or orders from organic search in GA4
- A short monthly summary of what was fixed and what changed
Package ideas
| Need | Includes | Best for |
|---|---|---|
| Quick health check | Crawl, indexing review, Core Web Vitals snapshot, top ten fixes | Small business sites and brochure sites |
| Full technical audit | Everything above plus structured data, redirects, hreflang and a full prioritized plan | Established sites with traffic to protect |
| Migration safeguard | Pre-launch audit, URL redirect map, launch-day checks, post-launch monitoring | Redesigns, domain changes and platform moves |
| Audit plus implementation | Full audit, our team applies the fixes, verification crawl | Owners without an in-house developer |
How it connects with our other services
The audit is often the first step before ongoing SEO and local SEO, because it clears the blockers that would otherwise limit every new page. It also underpins our AI search optimization work, since Google says pages must be indexed and eligible for snippets to appear in its AI features. For stores, it feeds directly into e-commerce SEO, and if the audit shows the site needs more than repairs, our web design and development team can rebuild it properly in French and English.
Digital marketing services that work together
Your website, SEO, ads and social media should push in the same direction. Explore each service:
Frequently asked questions
What affects the cost of a technical SEO audit?
Mainly the size and complexity of the site: number of URLs, number of languages, e-commerce filters, platform and whether you want us to implement the fixes. We scope it after a quick look at your site and Search Console, and send a fixed quote.
How long does an audit take?
Most audits are delivered in one to three weeks depending on site size and access. Implementation time depends on the fixes; many common issues are resolved within a few weeks, while template or migration work can take longer.
Do you audit bilingual French and English sites?
Yes, it is one of our specialties. We check hreflang, translated URLs and metadata, language switchers, duplicate content between versions and whether French content is complete, which matters both for search and for Quebec language rules.
Will I own the report and data?
Yes. The report, redirect maps and recommendations are yours to keep and share with any developer. We work inside your own Search Console and GA4 accounts, so access stays in your name.
Industries we serve
How we report results · Who we work with · Service areas
Request your free quote
Pick the services you need and tell us about your project. We reply within one business day with a clear, no-obligation proposal.