Hotel and Tourism Websites That Win Direct Bookings
Your guests already find you on Google and travel platforms. We give them a reason, and an easy way, to book directly on your own site.
Loubane builds fast, bilingual websites for hotels, B&Bs, chalets, tourism operators and attractions in Montreal, Quebec and across Canada. We integrate your booking engine, create seasonal content that ranks, optimize your Google Business Profile and run ads that bring guests to book directly with you instead of through online travel agencies, then report bookings and revenue every month.
The challenge for hotels and tourism businesses online
Travellers start on their phone: they search a destination, scroll through maps, compare photos and prices on booking platforms, and read reviews. Online travel agencies spend heavily to sit at the top of those searches, and every booking they send you comes with a commission. Many independent hotels, inns, chalets and attractions end up with a beautiful property and a website that barely converts.
In Quebec, your visitors come from Montreal and Quebec City, the rest of Canada, the United States and Europe, so your site has to speak French and English fluently and often welcome other languages too. Demand also swings with the seasons: ski weekends, fall colours, summer festivals and holiday stays all bring different searches and different guests.
Booking platforms are not the enemy; they help guests discover you. The goal is balance. When a traveller finds you on a platform, then searches your name to learn more, your own site should load instantly, look as good as your property, answer every question and make booking direct feel like the smarter choice. Every reservation you move from a commission-based channel to your own website improves your margin and gives you a direct relationship with the guest, including the chance to welcome them back next season with an offer of your own.
What we build for hotels, B&Bs, chalets and attractions
- Booking engine integration with your existing reservation system or channel manager, so availability and rates stay in sync
- A clear direct-booking advantage: best-rate messaging, perks for booking direct, packages and promo codes
- Room, unit and experience pages with large photos, amenities, capacity, accessibility details and policies
- Ticketing or reservation flows for attractions, tours and activities
- Seasonal landing pages for ski, summer, fall foliage, holidays and events
- Local guide content: things to do nearby, restaurants, trails and how to get there
- Gift certificates and package sales
- Bilingual or multilingual site, with French and English at the core
- Fast, mobile-first design that loads quickly even on rural connections
- Secure enquiry forms for groups, weddings and corporate events, with spam protection and consent
SEO and local SEO strategy for tourism
Tourism SEO is about being present at every stage of the trip: dreaming, planning and booking. We target searches like “chalet à louer Laurentides avec spa”, “boutique hotel Old Montreal”, “B&B Eastern Townships”, “things to do in Mont-Tremblant in winter” and “hôtel pet friendly Québec”.
- Google Business Profile fully optimized with photos, amenities, attributes, accurate hours and booking links
- Property and room pages built around what guests search for: views, hot tubs, family rooms, pet-friendly, ski-in access
- Destination and seasonal content that earns visibility months before travellers book
- Schema markup for hotels, lodging businesses, events and attractions so Google understands your offer
- Multilingual SEO with proper language versions so the right page shows to the right traveller
- Consistent listings across tourism directories and regional tourism sites
Marketing that brings guests
- Google Ads and hotel campaigns targeting your own name and high-intent searches, so you are not handing branded traffic to booking platforms
- Meta ads on Facebook and Instagram showcasing seasons, packages and experiences, plus retargeting of site visitors
- Email marketing to past guests: seasonal offers, early access and return-guest perks, all consent-based
- Reviews strategy: post-stay review requests, thoughtful replies to every review and highlights of guest feedback on your site
- Off-season campaigns to fill midweek and shoulder-season dates
We report what you earn, not just clicks
The question that matters is simple: how many bookings came through your own website, and what did they cost? We connect GA4 with your booking engine where possible to track reservations, revenue and average stay value by channel. We also track calls, group and event enquiries, gift certificate sales and cost per booking from ads.
Each month you receive a plain-language report showing direct bookings, where guests came from, what we changed and what is planned for the coming season.
Compliance and trust for Quebec tourism businesses
We build with these points in mind; your advisors confirm your specific obligations:
- Tourist accommodation registration: in Quebec, establishments renting tourist accommodation generally must be registered and display their registration number in their advertising, including online
- Charter of the French language and Bill 96: a Quebec business website needs to be available in French, with French at least as prominent as other languages
- Law 25: a clear privacy policy, a person responsible for personal information and consent for cookies and tracking
- Price display: Quebec consumer protection rules expect advertised prices to include mandatory fees, with taxes shown separately
- CASL: promotional emails to past guests require consent and an easy unsubscribe
Our process
- Discover: we look at your property, booking mix, OTA dependence, seasons and competitors
- Build: design, photography direction, bilingual content, booking engine integration and tracking
- Launch: testing the full booking path on real devices, redirects and analytics checks
- Grow: seasonal content, SEO, campaigns, email and monthly reporting
Package ideas
| Need | What it includes | Best for |
|---|---|---|
| Direct-booking website | Bilingual site, booking engine integration, room and package pages, GA4 | Hotels, inns and B&Bs relying on OTAs |
| Chalet or rental showcase | Unit pages, availability calendar, enquiry or booking flow, local guide | Chalet owners and small rental operators |
| Attraction and activity site | Ticketing or reservations, event pages, seasonal landing pages | Attractions, tours and outdoor operators |
| Tourism SEO | Google Business Profile, destination content, schema, multilingual SEO | Properties wanting year-round visibility |
| Seasonal campaigns | Google and Meta ads, past-guest email, off-season offers, monthly reporting | Businesses with slow periods to fill |
Digital marketing services that work together
Your website, SEO, ads and social media should push in the same direction. Explore each service:
Frequently asked questions
How much does a hotel or tourism website cost?
Cost depends on the number of rooms, units or experiences, the booking engine or channel manager you use, the number of languages, custom design and content creation. We provide a clear, itemized quote after a short discovery call.
How long does it take to build?
Most tourism sites launch in 4 to 8 weeks depending on scope, booking integration and how quickly photos and content are ready. We can plan the launch ahead of your high season.
Can you work with my current booking engine?
In most cases, yes. We integrate common booking engines and channel managers so rates and availability stay in sync. If your current system holds you back, we can help you compare options.
Will the site be bilingual, and will I own it?
Yes. We build in French and English and can add other languages for international visitors. You own your domain, website, content and guest data, and we hand over every login.
Industries we serve
How we report results · Who we work with · Service areas
Request your free quote
Pick the services you need and tell us about your project. We reply within one business day with a clear, no-obligation proposal.