HVAC and Heat Pump Websites That Book Installs All Year
Quebec homeowners research “thermopompe” for weeks and call in minutes when the furnace quits. We help you win both moments.
Loubane builds bilingual websites for HVAC, heating and heat pump companies in Montreal and across Quebec, then brings in quote requests through local SEO, Google Business Profile optimization and seasonal Google and Meta ads. We create pages for each system and city you serve, explain rebates clearly, display your licences, and track every call and form so you know which campaigns produce installs.
How Quebec homeowners shop for heating and cooling
HVAC buyers in Quebec behave in two very different ways. A heat pump or central air installation is a considered purchase: homeowners compare brands, cold-climate performance, rebates and installers over several weeks. A broken furnace in January or a dead air conditioner during a heat wave is urgent, and the first company that answers usually gets the job.
Searches happen in French and English across Montreal, Laval, the North and South Shores. Queries we plan around include:
- “thermopompe Laval”, “installation thermopompe murale”, “thermopompe centrale prix”
- “subvention thermopompe”, “entretien thermopompe”, “réparation fournaise urgence”
- “heat pump installation Montreal”, “cold climate heat pump Quebec”, “ductless mini split West Island”
- “furnace repair near me”, “air conditioner installation Laval”, “HVAC maintenance contract”
Winning companies explain options clearly, answer the rebate question honestly, show real installs and make it easy to request a home evaluation.
Must-have features for an HVAC website
- Quote and home evaluation form with home type, current heating system, square footage range and timeline, protected against spam.
- Click-to-call and emergency service banner visible on every mobile page.
- System pages for wall-mounted and multi-zone heat pumps, central heat pumps, furnaces, air conditioning, air exchangers and ventilation, geothermal if you offer it, and maintenance plans.
- Rebates and financing page that explains programs such as Hydro-Québec’s LogisVert in plain language, links customers to official sources and is easy for you to update when program rules change.
- Brand and product pages for the equipment lines you install.
- Maintenance plan signup for recurring revenue.
- Project gallery with indoor and outdoor unit installs.
- Full French and English versions, fast on mobile.
Local SEO plan for HVAC companies
Google Business Profile
We choose the primary category that best matches your core business, such as HVAC contractor or Heating contractor, and add secondary categories like Air conditioning contractor only when they reflect real services. We complete service lists, service areas, hours, bilingual descriptions and install photos, and set up a routine for regular posts.
Service and city pages
We build pages that combine system and location: heat pump installation in Laval, furnace repair in Longueuil, air conditioning in Terrebonne or Vaudreuil. Each one has unique content, local install photos where possible and a direct quote button. We also write helpful guides, such as how to size a heat pump for a Quebec home or what maintenance a mini split needs, that answer the questions buyers ask before they call.
Reviews and schema
We automate review requests after installs and service calls, help you respond in both languages, and add HVAC business and Service schema with consistent listings across directories.
Ads that work for HVAC and heat pumps
- Google Search Ads split into installation and emergency repair campaigns, in French and English, with landing pages that match each system.
- Local Services Ads where available for HVAC in your area.
- Meta ads ahead of heating and cooling seasons, using real install photos and clear, accurate messaging about rebates.
- Remarketing to visitors who read your heat pump or rebate pages but did not request a quote.
- Email campaigns to past customers for maintenance reminders, sent with proper consent.
Seasonality
HVAC demand in Quebec swings hard. Early fall is prime time for heat pump and furnace quotes, deep winter brings heating emergencies, late spring and summer bring air conditioning and heat pump cooling demand, and shoulder seasons suit maintenance campaigns. We shift budget, ad copy and homepage messaging with the calendar.
Licensing and advertising notes
HVAC and heating contractors in Quebec need a licence recognized by the Régie du bâtiment du Québec (RBQ), with heating work generally covered through the Corporation des maîtres mécaniciens en tuyauterie du Québec (CMMTQ), and technicians handling refrigerants need the required certification. Licence numbers should appear on advertising and contracts, so we display them site-wide and in ads. When you mention rebates, we keep claims accurate and point to official program pages, since eligibility rules and amounts change. Your site and ads must be available in French, privacy and cookies must follow Quebec’s Law 25, and email or text marketing must respect CASL. These are general notes, not legal advice.
We report what you earn, not just clicks
- Calls from the site, Google Business Profile and ads, through call tracking
- Quote and home evaluation requests, split by system type
- Maintenance plan signups
- Cost per lead by campaign, season and city, and closed installs when you share results
We track in GA4 and Search Console and send a monthly report in plain language with what came in, what it cost and the next steps.
We also make it easy for your office team: quote requests land in one inbox or CRM with the system type and timeline already filled in, so your estimators can prioritize the most promising installs first.
How we work
Discover: we learn your systems, brands, service area and the installs you want more of. Build: we design and write your bilingual site with tracking ready. Launch: we test forms and calls and go live with your Google profile optimized. Grow: we run seasonal campaigns, add content and adjust every month.
Package ideas
| Need | What it includes | Best for |
|---|---|---|
| Strong local presence | Bilingual site, system pages, rebate page, Google Business Profile setup, review requests | Small HVAC teams and new installers |
| More heat pump installs | Install-focused landing pages, Google and Meta campaigns, remarketing, call tracking | Companies focused on heat pump growth |
| Year-round demand | Seasonal campaign calendar, emergency ads, maintenance plan funnel, email reminders | Established companies with service departments |
| Regional expansion | City pages, ongoing local SEO, monthly reporting | Multi-truck companies covering several regions |
Digital marketing services that work together
Your website, SEO, ads and social media should push in the same direction. Explore each service:
Frequently asked questions
What drives the cost of an HVAC website?
The number of system, brand and city pages, French and English copywriting, rebate and financing content, and integrations such as booking or maintenance plan signups. We scope everything with you and provide a clear quote before work begins.
How long until the site is live?
Most HVAC sites launch in 3–8 weeks depending on scope and content approvals. We try to launch ahead of your busy season so ads and local SEO are working when demand peaks.
Can you keep rebate information up to date?
Yes. We build the rebate page so it is easy to edit, link to official program sources, and can update it for you as part of ongoing maintenance when program rules change.
Do I own the site and accounts?
Yes. Your domain, website, content, Google Business Profile and ad accounts belong to your business. We work in accounts you own, so you keep everything if you switch providers.
Industries we serve
How we report results · Who we work with · Service areas
Request your free quote
Pick the services you need and tell us about your project. We reply within one business day with a clear, no-obligation proposal.