Roofing Websites That Win the Estimate Before You Climb the Ladder
Homeowners search “couvreur près de moi” the minute water hits the ceiling. We make sure your company is the one they call, in French or English.
Loubane builds fast, bilingual websites for roofing companies in Montreal and across Quebec, then fills them with estimate requests through local SEO, Google Business Profile optimization and targeted Google Ads. We create service and city pages for shingles, flat roofs and emergency repairs, display your RBQ licence properly, and track every call and form so you know which jobs your marketing actually brought in.
How Quebec homeowners find a roofer
Roofing is a high-ticket, high-trust purchase, and it usually starts on a phone. A homeowner notices missing shingles after a windstorm, ice damming in February or a leak above the bedroom, and they search right away. Some are planning a full replacement and compare three or four companies over a few weeks. Others need someone on the roof today. Your website has to serve both.
In Montreal and the surrounding regions, those searches happen in French and English. Typical queries we plan content around include:
- “couvreur Laval”, “couvreur Rive-Sud”, “réfection de toiture Montréal”
- “toit plat membrane élastomère”, “déneigement de toiture”, “fuite toiture urgence”
- “roofer Montreal”, “flat roof repair West Island”, “shingle roof replacement cost Quebec”
- “emergency roof leak repair near me”, “ice dam removal Montreal”
The companies that win these searches are not always the biggest. They are the ones with clear service pages, strong reviews, real photos and a fast way to request an estimate.
Must-have features for a roofing website
- Estimate request form with address, roof type (sloped, flat, metal), urgency and photo upload, protected against spam and limited to the fields you need.
- Click-to-call and WhatsApp buttons that stay visible on mobile.
- Service pages for asphalt shingles, flat roofs (elastomeric membrane, TPO, gravel), metal roofing, repairs, inspections, snow and ice removal, and gutters and ventilation if you offer them.
- Project gallery with before-and-after photos, organized by roof type and neighbourhood.
- Licence, insurance and warranty section showing your RBQ licence number and what your workmanship warranty covers, in plain words.
- Financing or payment options page if you offer them.
- Full French and English versions, not a translated afterthought.
- Fast loading on mobile data, with compressed images and clean code.
Local SEO plan for roofers
Most roofing jobs come from a defined service area, so local SEO is where we spend the most effort.
Google Business Profile
We set your primary category to Roofing contractor and add relevant secondary categories such as Gutter cleaning service or Siding contractor only where they match your work. We complete services, service areas, hours, photos and the French and English descriptions, and we set up a simple routine for weekly photo posts from job sites.
Service and city pages
We build pages that pair what you do with where you do it: flat roof repair in Laval, shingle replacement on the South Shore, roof inspections in Longueuil, Terrebonne or Brossard. Each page has unique content, local project photos and its own call to action, so it is genuinely useful rather than a copy with the city name swapped.
Reviews and schema
Reviews drive roofing decisions. We set up a post-job review request by text or email with a direct link, and we help you reply to every review in the client’s language. On the technical side we add LocalBusiness and Service schema, consistent name, address and phone listings across directories, and a clean site structure that Google can crawl easily.
Ads that work for roofing companies
- Google Search Ads on high-intent terms like “réparation toiture urgence” or “roof replacement Laval”, split by service and by language, with negative keywords to filter out job seekers and DIY searches.
- Local Services Ads where they are available for your category and area, so you can appear at the very top with a pay-per-lead model.
- Meta ads for replacement season, showing real project photos to homeowners in your service area.
- Remarketing to people who visited your estimate page but did not submit.
Seasonality
Roofing in Quebec follows the weather. Spring brings inspections and leak repairs after the thaw, summer and early fall are peak replacement season, and winter is about snow load, ice dams and emergencies. We shift budget and messaging with the calendar: replacement campaigns in spring, emergency and snow-removal campaigns once the snow arrives, and early-booking offers during slower weeks.
Licensing and advertising notes
Roofing contractors in Quebec must hold the appropriate licence from the Régie du bâtiment du Québec (RBQ), and the RBQ requires the licence number to appear on advertising and documents such as estimates and contracts. We place it in your site footer, on your estimate page and in ad templates. Your site and ads must also be available in French under the Charter of the French language, privacy and cookie consent must follow Quebec’s Law 25, and email or text follow-ups must respect Canada’s anti-spam law (CASL). We set these up properly, but they are general notes, not legal advice.
We report what you earn, not just clicks
Traffic is not the goal. Signed roofing jobs are. We track:
- Phone calls from the site, Google Business Profile and ads, using call tracking numbers
- Estimate form submissions and photo uploads
- Cost per lead by campaign, service and city
- Which leads became booked estimates and signed jobs, when you share that back with us
Everything runs through GA4 and Google Search Console, and each month you receive a short report in plain language: what came in, what it cost and what we are changing next.
How we work
Discover: we learn your services, service area, crews and the jobs you want more of. Build: we design and write your bilingual site and set up tracking. Launch: we test forms, calls and speed, then go live with your Google Business Profile optimized. Grow: we add city pages, manage ads and refine every month.
Package ideas
| Need | What it includes | Best for |
|---|---|---|
| Get found locally | Bilingual site, service pages, Google Business Profile setup, review system | Owner-operators and new roofing companies |
| More estimate requests | City pages, ongoing local SEO, Google Search Ads, call tracking | Established crews ready to grow |
| Fill the calendar year-round | Seasonal ad campaigns, Meta ads, remarketing, monthly reporting | Multi-crew companies covering several regions |
| Fix an existing site | Speed, mobile and SEO audit, French version cleanup, tracking setup | Roofers with a site that brings few calls |
Digital marketing services that work together
Your website, SEO, ads and social media should push in the same direction. Explore each service:
Frequently asked questions
What affects the cost of a roofing company website?
The main drivers are the number of service and city pages, whether you need full French and English content written for you, the size of your project gallery, and extras like financing pages or online booking. We scope it with you first and give a clear quote before any work starts.
How long does it take to launch?
Most roofing sites launch in 3–8 weeks depending on scope and how quickly we receive photos and approvals. Local SEO results build over the following months, while Google Ads can start bringing calls as soon as campaigns are live.
Do I need my website in French and English?
If you advertise to the public in Quebec, your site and ads need to be available in French. Adding a full English version helps you reach English-speaking homeowners in Montreal, the West Island and Laval. We build both properly, with separate pages search engines can index.
Will I own my website?
Yes. Your domain, website, content, Google Business Profile and ad accounts belong to you. We work inside accounts you own, so if you ever change agencies, everything stays with your business.
Industries we serve
How we report results · Who we work with · Service areas
Request your free quote
Pick the services you need and tell us about your project. We reply within one business day with a clear, no-obligation proposal.