Turn Product Searches Into Orders
Search-friendly categories, bilingual product pages and clean technical foundations, measured by the orders they bring in.
Loubane does e-commerce SEO for Shopify and WooCommerce stores in Montreal, Quebec and across Canada. We fix crawl and duplicate-URL issues, structure categories around real searches, write bilingual product and collection content, add product structured data, connect Google Merchant Center for free listings, and track organic revenue, not just traffic, in GA4.
What e-commerce SEO is
E-commerce SEO is the work of getting your categories and products in front of shoppers when they search on Google or Bing, and then making those pages convincing enough to buy from. It is different from SEO for a service business: a store can have hundreds or thousands of URLs, filters that create near-duplicate pages, products that go out of stock, and feeds that power Google Shopping results. Done well, it builds a steady flow of buyers who did not need an ad to find you.
Who it is for in Quebec and Canada
We work with Shopify and WooCommerce merchants based in Montreal, Laval, the South Shore, Quebec City and elsewhere in Canada, from new brands launching their first catalogue to established retailers moving more sales online. It is especially useful for stores selling in both French and English, since Quebec shoppers search in French, customers elsewhere in Canada mostly search in English, and each language needs its own well-optimized pages.
Where Canadian stores usually lose organic sales
- Manufacturer descriptions copied word for word, so dozens of other retailers have the same text
- French product pages that are machine-translated, incomplete or missing their own titles and metadata
- Collections built around internal product codes instead of the words shoppers actually type
- Discontinued products deleted without redirects, leaving error pages where rankings used to be
- Prices shown without Canadian currency clarity, or shipping and return information that is hard to find
- Merchant Center products disapproved for mismatched prices or availability, quietly removing them from free listings
Each of these is fixable, and fixing the right ones first is where most of the early gains come from.
What is included
- Keyword and category mapping: research into how Canadians search for your products, such as “organic dog shampoo Canada” or “sérum vitamine C peau sensible”, mapped to collection and product pages
- Site structure: clear category hierarchy, breadcrumbs, internal links and navigation that both shoppers and crawlers can follow
- Technical clean-up: canonical tags, filter and sort parameters, pagination, duplicate product URLs, redirects for discontinued products and sitemap health
- Product and collection content: unique titles, meta descriptions and descriptions in French and English, written for buyers rather than copied from suppliers
- Structured data: Product markup with price, availability and reviews where eligible, Breadcrumb and Organization markup, all matching visible content
- Google Merchant Center: feed setup or repair so products can appear in free listings and Shopping results, with accurate prices, availability, shipping and return details
- Speed and mobile: image optimization, app and plugin review, and Core Web Vitals improvements on product and category templates
- Buying guides and blog content: helpful articles that answer pre-purchase questions and link to the right products
Our process
1. Discover
We review your catalogue, margins, best sellers and seasonality, then audit the store and its Search Console, GA4 and Merchant Center data to find where revenue is being left on the table.
2. Build
We fix technical issues first, then restructure categories and rewrite priority collection and product pages in both languages, starting with the products that matter most to your business.
3. Launch
We publish changes in batches, set redirects, resubmit sitemaps and feeds, and confirm that tracking records each order correctly.
4. Grow
Each month we expand content, improve underperforming pages, plan for seasonal peaks such as the holidays or back-to-school, and adjust based on sales data.
Tools and platforms we use
Shopify, including its Markets and Translate and Adapt features for multilingual stores, and WooCommerce on WordPress with established SEO and multilingual plugins. We also use Google Search Console, Bing Webmaster Tools, GA4 with e-commerce events, Google Merchant Center, PageSpeed Insights, crawling software and keyword research tools. For email and retention we work with platforms such as Klaviyo, Shopify Email and Mailchimp.
Quebec compliance notes
Under the Charter of the French language, as amended by Bill 96, stores doing business in Quebec generally need French product information and a French version of their website that is at least as available as other languages. Abandoned-cart and promotional emails fall under Canada’s Anti-Spam Legislation, which requires valid consent, clear sender identification and a working unsubscribe. Tracking pixels and personalization tools should respect Quebec’s Law 25, including transparency and keeping profiling technology off by default unless the shopper opts in. We build these practices into the store; for legal advice, please consult your own advisor.
We report what you earn, not just clicks
Traffic is not the goal; sales are. Our monthly report, written in plain language, shows:
- Organic revenue, orders and average order value in GA4
- Revenue and conversion rate by landing page, category and language
- Impressions and clicks from free product listings in Merchant Center
- Rankings and click-through for priority categories and products
- Indexing and feed errors resolved, content shipped and next steps
Package ideas
| Need | Includes | Best for |
|---|---|---|
| Store SEO audit | Technical crawl, indexing, feed and structure review, prioritized fix plan | Stores unsure why organic sales are flat |
| Launch-ready store | Category mapping, product templates, structured data, Merchant Center setup, tracking | New Shopify or WooCommerce stores |
| Bilingual catalogue | French and English collection and product content, hreflang and translated URLs | Merchants selling in Quebec and the rest of Canada |
| Ongoing growth | Monthly content, technical monitoring, seasonal planning and revenue reporting | Established stores with a growing catalogue |
How it connects with our other services
E-commerce SEO pairs naturally with Google Ads, since Shopping and Performance Max campaigns use the same Merchant Center feed we clean up. Meta ads can retarget organic visitors, and our email marketing setup helps turn first orders into repeat customers. If your store needs a new theme, faster templates or a platform migration, our web design and development team handles it, with a technical SEO audit to protect existing rankings during the move.
Digital marketing services that work together
Your website, SEO, ads and social media should push in the same direction. Explore each service:
Frequently asked questions
Shopify or WooCommerce: which is better for SEO?
Both can rank very well. Shopify is simpler to maintain and has fixed URL structures, while WooCommerce gives more control but needs more upkeep. We recommend based on your catalogue, budget, integrations and team, not on SEO alone.
What affects the cost of e-commerce SEO?
Catalogue size, number of languages, the state of the technical foundations, how much product content needs writing and whether ongoing work is included. We scope after an audit and give a clear, fixed quote with no surprises.
How long does it take to see more organic sales?
Technical fixes can show effects within weeks once pages are recrawled. Content and category work typically needs three to six months to build momentum, depending on competition and how established your store is.
Do I keep ownership of the content and accounts?
Yes. Your store, content, Merchant Center, Search Console and GA4 accounts stay in your name. We work with access you grant, and everything we write belongs to you.
Industries we serve
How we report results · Who we work with · Service areas
Request your free quote
Pick the services you need and tell us about your project. We reply within one business day with a clear, no-obligation proposal.