Get Found Where Your Customers Now Ask Questions
A practical, evidence-based approach to AI search visibility in French and English, built on solid SEO rather than hype or shortcuts.
Loubane helps Montreal and Quebec businesses become easier to find, understand and cite in AI-powered search: Google AI Overviews and AI Mode, Gemini, ChatGPT search and Perplexity. We fix crawl access, strengthen clear bilingual content, align structured data and your Google Business Profile, then track referrals and leads. No one can guarantee a citation, so we focus on what the platforms actually document.
What AI search optimization actually is
More people now type full questions into Google and get an AI-generated summary at the top of the page, or ask ChatGPT, Gemini or Perplexity which accountant, roofer or clinic to call in Montreal. Generative engine optimization, often shortened to GEO, is the work of making your business easy for these systems to find, read, trust and mention, with a link back to your site when they cite sources.
We keep this grounded in what the platforms publish. Google states that to appear as a supporting link in AI Overviews or AI Mode, a page must be indexed and eligible to show in Search with a snippet, and that there are no additional technical requirements, no special AI files and no special schema needed. OpenAI documents that sites must allow its OAI-SearchBot crawler to appear in ChatGPT search answers, and that this is controlled separately from GPTBot, which relates to model training. In short: strong, crawlable, well-structured content is the foundation, and anyone promising a guaranteed spot in an AI answer is selling something that does not exist.
Who it is for in Quebec
This service fits Quebec businesses whose customers research before they buy or call: professional firms, clinics, contractors, restaurants, tourism operators, B2B suppliers and online stores across Montreal, Laval, the South Shore, Quebec City, Gatineau and the rest of Canada. It matters even more in a bilingual market, because people ask questions in French and English, and a site that only explains its services clearly in one language leaves half the conversation to competitors.
What is included
- Crawler access review: robots.txt, CDN and firewall rules checked for Googlebot, Bingbot, OAI-SearchBot and PerplexityBot, with your decisions on training crawlers documented separately
- Indexing and snippet check: confirming key pages are indexed in Google Search Console and Bing Webmaster Tools and are not blocked by noindex or nosnippet by mistake
- Answer-ready content: rewriting priority service pages so they state who you are, what you do, where and for whom, in plain French and English text rather than inside images or scripts
- Question coverage: FAQ and guide content built around real questions, such as “how much does a roof inspection cost in Laval” or “comptable pour travailleur autonome Montréal”
- Entity consistency: name, address, phone, hours and services aligned across your site, Google Business Profile, Bing Places and key directories
- Structured data: Organization, LocalBusiness, Product or FAQ markup where appropriate, always matching the visible text on the page
- Reputation signals: a review request routine and accurate profiles on the platforms your customers actually use
- Baseline and tracking: a documented set of test questions and referral tracking from AI platforms
Our process
1. Discover
We audit crawl access, indexing and your current presence, then run a set of real customer questions in each platform and record whether and how your business appears. This becomes the baseline, with screenshots and dates.
2. Build
We fix technical blockers first, then rewrite and expand priority pages in both languages, add helpful FAQ sections, align structured data and clean up your business listings.
3. Launch
We submit updated pages for recrawling, confirm that crawlers receive the right rules, and set up tracking for AI referral traffic in GA4.
4. Grow
Each month we publish or improve content based on new questions, re-run the test questions and adjust. Answers in AI tools vary from one session to the next, so we look for trends over time, not single results.
Tools and platforms we use
Google Search Console, Bing Webmaster Tools, GA4, Google Business Profile, Bing Places, schema validators, crawling software, and the AI platforms themselves: Google AI Overviews and AI Mode, Gemini, ChatGPT search, Perplexity and Microsoft Copilot. We work on WordPress, WooCommerce and Shopify sites and can also advise teams on other platforms.
Quebec compliance notes
Under the Charter of the French language, as amended by Bill 96, businesses in Quebec generally need French versions of their commercial content, so a bilingual approach is also a compliance habit, not just an SEO tactic. If we add an on-site chatbot or new tracking tools, Quebec’s Law 25 requires transparency about the personal information collected, and technology that can identify, locate or profile a visitor must be turned off by default unless the person activates it. We set these up with clear notices and consent options, and we recommend confirming specific legal questions with your own advisor.
We report what you earn, not just clicks
Being mentioned is only useful if it brings business. Our monthly report, written in plain language, covers:
- Visits referred from ChatGPT, Perplexity, Gemini, Copilot and similar sources, tracked in GA4
- Calls, form submissions, bookings or orders that came from that traffic
- Google Search performance, which includes AI Overviews and AI Mode traffic within the Web search type in Search Console
- Results of our recurring test questions in French and English, with dated screenshots
- Content shipped, technical fixes made and what we plan next
Package ideas
| Need | Includes | Best for |
|---|---|---|
| AI visibility check | Crawler and indexing audit, baseline question testing, priority fix list | Businesses that want to know where they stand first |
| Foundation fix | Technical fixes, rewrite of key service pages in French and English, structured data, listing cleanup | Sites with good services but thin or unclear pages |
| Ongoing visibility | Monthly question-led content, review routine, re-testing and reporting | Competitive local and professional markets |
| Store visibility | Product content, Merchant Center feed accuracy, product markup, buyer guides | Shopify and WooCommerce stores selling in Canada |
How it connects with our other services
AI search visibility rests on the same foundation as classic search, so it works best alongside our technical SEO audits, local SEO and bilingual website work. If your site is slow, hard to crawl or poorly structured, we may recommend a redesign or migration first. For stores, it pairs naturally with e-commerce SEO, and when you need leads now, Google Ads and Meta ads can carry demand while organic visibility builds.
Digital marketing services that work together
Your website, SEO, ads and social media should push in the same direction. Explore each service:
Frequently asked questions
Can you guarantee my business will appear in ChatGPT or Google AI Overviews?
No. No agency can, because these systems choose sources themselves and answers vary between sessions. What we can do is remove the blockers the platforms document, make your content clear and trustworthy in both languages, and measure whether visibility and leads improve over time.
Is GEO different from regular SEO?
It builds on it. Google says standard SEO best practices apply to its AI features and that no special files or markup are required. The extra work is in crawler access for other platforms, question-focused content, consistent business information and tracking referrals from AI tools.
How long before we see results?
Technical fixes can take effect once pages are recrawled, which can take days to several weeks. Content and reputation work usually needs a few months to show a clear trend. We set a baseline at the start so progress is measured, not guessed.
Should I block AI crawlers from my site?
It depends on your goals. Blocking OAI-SearchBot keeps you out of ChatGPT search answers, while GPTBot and Google-Extended relate to training and other uses and can be handled separately. We explain each option and apply the rules you choose.
Industries we serve
How we report results · Who we work with · Service areas
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