Real Estate Websites That Win Listings and Buyers
Buyers and sellers research for weeks before they pick a broker. We give you a site that shows your listings, proves your local expertise and captures leads you own.
Loubane builds bilingual websites for real estate brokers and agencies, with listings integration where your access allows, neighbourhood pages, home valuation and buyer lead forms. We grow seller and buyer leads with local SEO, Google Business Profile, Google Ads and Meta campaigns, respect advertising rules, and report the leads you get across Montreal, Quebec and Canada.
The challenge for real estate brokers online
Buyers browse listings on large portals, but when they are ready to act, they search for brokers who know their target neighbourhood. Sellers compare brokers by looking at their websites, recent listings and reviews before inviting anyone over for an evaluation. If your site is just a profile page on your agency’s template, you blend in with every other broker.
Real estate is one of the most competitive local markets online in Montreal, Laval, the South Shore, Quebec City, Gatineau and Toronto. Portals dominate generic searches, so brokers win by owning their neighbourhoods and their personal brand. In Quebec, clients expect a fully French experience, and many markets also include English-speaking, newcomer and international buyers. Nearly all of them browse on their phone.
What we build for brokers and agencies
- Listings integration: your active and sold properties displayed on your site through the feed or IDX-style solution your board and agency allow, or carefully managed manual listings.
- Neighbourhood pages: in-depth guides to the areas you serve, covering housing types, schools, parks, transit and lifestyle, written with real local knowledge.
- Seller lead tools: home evaluation request forms and seller guides that position you as the expert.
- Buyer lead tools: property alert sign-ups, buyer guides and showing request forms.
- Broker profiles and team pages: bios, licence information, languages spoken, specialties and contact options.
- Property pages: large photo galleries, video and virtual tour embeds, maps and clear calls to action.
- CRM connection: leads sent straight to your CRM or inbox so no request is missed.
- Bilingual site: complete French and English versions, with more languages if your clientele needs them.
SEO and local SEO strategy for real estate
Portals own broad searches, so we target the ones where local expertise wins: “courtier immobilier Villeray”, “real estate agent Laval”, “condo for sale Griffintown”, “maison à vendre Longueuil”, “évaluation maison gratuite Québec” or “real estate broker near me”.
- Google Business Profile: complete profile for you or your agency, service areas, photos, posts on new listings and sales, and a steady review strategy.
- Neighbourhood and property-type pages: the core of real estate SEO, each one unique, useful and updated.
- Schema markup: RealEstateAgent, address, service area and listing-related structured data where appropriate.
- Local content: market updates and buying or selling guides that earn links and repeat visits.
- Consistent citations: matching information across directories and agency profiles.
We never guarantee rankings; we build durable visibility and show you how it grows.
Neighbourhood pages that actually help
Thin pages that repeat the same paragraph with a different city name do not help buyers or rankings. We plan each neighbourhood page with you: the streets and housing styles you know, typical property types, nearby schools and services, commute options and what makes the area special. Add your photos, current listings in that area and a clear call to action, and the page becomes a resource people bookmark and share, while showing sellers you truly know their market.
Marketing that brings clients
- Google Ads: campaigns for seller intent, such as home evaluation searches in your areas, sending traffic to focused landing pages.
- Meta (Facebook and Instagram): listing promotion, open house announcements and brand videos, using the housing ad settings these platforms require.
- Email: market updates and new listing alerts to contacts who subscribed.
- Reviews: a simple routine to ask clients for a Google review after each closing, plus professional replies.
We report what you earn, not just clicks
Leads, not page views, build your pipeline. We track:
- Home evaluation requests and seller inquiries
- Showing requests, buyer inquiries and property alert sign-ups
- Phone calls from the site, ads and Google Business Profile, through call tracking
- Leads by neighbourhood and campaign
- Cost per seller lead and cost per buyer lead
We set up GA4 conversion events, connect your ad accounts and CRM where possible, and send a monthly report in plain language with next steps.
Compliance and trust in Quebec and Canada
General information only, not legal advice:
- OACIQ advertising rules: in Quebec, brokers’ advertising is governed by the Real Estate Brokerage Act and OACIQ rules, which include identification requirements such as your name, licence title and agency, and a requirement that ads not be misleading. Other provinces have their own regulators. We build these into templates and you approve all content.
- Listing data use: displaying listings depends on the terms set by your agency and real estate board; we work within the access you have.
- Charter of the French language (Bill 96): your website must be available in French in Quebec.
- Law 25: lead forms collect personal information, so you need a privacy policy, a person responsible for privacy, cookie consent and secure lead handling.
- CASL: newsletters and listing alerts require consent, identification and an unsubscribe option.
Our process
- Discover: your markets, ideal clients, brand, agency requirements and listing access.
- Build: design, bilingual content, neighbourhood pages, listings, lead forms and tracking.
- Launch: mobile testing, CRM and form routing, Google Business Profile optimization.
- Grow: neighbourhood SEO, campaigns, reviews and monthly reporting.
Package ideas
| Need | What it includes | Best for |
|---|---|---|
| Broker brand site | Bilingual site, profile, listings display, evaluation form, Google Business Profile setup | Individual brokers building a personal brand |
| Neighbourhood authority | Neighbourhood pages, local SEO, schema, market update content, review routine | Brokers focused on specific areas |
| Lead generation | Seller landing pages, Google Ads, Meta campaigns, call tracking, CRM connection | Teams wanting a steady pipeline |
| Agency platform | Multi-broker profiles, listings integration, office pages, reporting per broker | Agencies and growing teams |
Digital marketing services that work together
Your website, SEO, ads and social media should push in the same direction. Explore each service:
Frequently asked questions
What affects the cost of a real estate website?
Mainly the listings integration method, the number of neighbourhood pages and brokers, bilingual content writing, CRM connections and whether you want ongoing SEO and ads. We provide an itemized quote after a discovery call.
How long does it take to launch?
Most real estate sites launch in 3–8 weeks depending on scope. Listings feed approvals from your board or agency can affect timing, so we start that step early.
Can my listings appear automatically on my site?
Often, yes, depending on the data access your agency and real estate board provide. We review your options during discovery and set up the best available solution, or a simple manual listing system.
If I change agencies, do I keep my website?
Yes. The domain, website, content and lead data are in your name, so your brand and online presence follow you. We simply update agency details and listing connections.
Industries we serve
How we report results · Who we work with · Service areas
Request your free quote
Pick the services you need and tell us about your project. We reply within one business day with a clear, no-obligation proposal.