Online Stores That Turn Browsers Into Buyers
From a single boutique to a multi-location retailer, we build bilingual stores that load fast, rank for the products you sell and make checkout effortless on any phone.
Loubane designs and builds Shopify and WooCommerce stores for retailers in Montreal, Quebec and across Canada. We optimize product and category pages for search, connect your catalogue to Google Merchant Center and Shopping, show local inventory for in-store pickup, and run ads and email that bring repeat buyers. You get a fast, bilingual store you own, plus monthly reporting on orders and revenue.
The challenge for e-commerce stores and retail shops online
Your customers compare prices, read reviews and check stock on their phone before they ever reach your counter or your checkout. They search for a specific product, a brand or a category, and they expect a fast page, clear photos, honest shipping costs and a simple way to pay. If your store is slow or confusing, they are one tap away from a marketplace giant or a competitor down the street.
In Montreal and across Quebec, there is one more layer: your store has to work properly in French and English, from product descriptions to checkout emails. A half-translated catalogue looks careless and can cost you sales and search visibility. Meanwhile, shoppers who want to buy local need to know you have the item in stock nearby, today.
What we build for retailers
We build on Shopify or WooCommerce depending on your catalogue, budget and how much control you want. Every store includes:
- Fast, mobile-first design with clean product grids, filters and search that actually finds things
- Product pages that sell: multiple photos, variants, size guides, stock status, shipping estimates and clear return policies
- Fully bilingual catalogue and checkout, including transactional emails in French and English
- Canadian payments and taxes set up correctly for GST, QST and HST, with the payment gateways your customers trust
- Shipping and pickup options: flat rates, carrier rates, free-shipping thresholds, curbside or in-store pickup
- Inventory sync between your store and point of sale where your platform supports it
- Google Merchant Center feed for Shopping ads and free product listings
- Abandoned cart recovery, gift cards and discount codes
- Secure, consent-based forms with spam protection for wholesale enquiries and newsletter sign-ups
SEO and local SEO strategy for online stores
Retail SEO lives on category and product pages. We research how people actually search for what you sell, such as “women’s winter boots Montreal”, “buy organic coffee beans online Canada”, “magasin de jouets Laval” or a specific brand and model number, then map those terms to the right pages.
- Category pages with helpful intro copy, logical filters and clean URLs instead of thin, duplicate listings
- Product pages with unique descriptions, not copy-pasted manufacturer text
- Product schema so Google can show price, availability and review stars in results
- Google Business Profile for each physical location, with hours, photos, products and local inventory where eligible
- Location pages if you have several shops, so you show up for searches near each one
- Technical hygiene: faceted navigation that does not create thousands of duplicate pages, sitemaps, redirects for discontinued products and fast image loading
- Buying guides that answer real questions and link to the products that solve them
Marketing that brings customers
Organic search builds over time; paid channels can move inventory this week. We keep both working together.
- Google Shopping and Performance Max campaigns fed by a clean Merchant Center catalogue, with budgets focused on your best-margin products
- Local inventory ads that show nearby shoppers what is on your shelves
- Meta ads on Facebook and Instagram for new collections, retargeting and catalogue ads
- Email and SMS flows: welcome series, abandoned cart, post-purchase and win-back, all consent-based
- Reviews strategy: automated review requests after delivery, and replies to Google reviews in the customer’s language
- Seasonal planning for back-to-school, Black Friday, the holidays and boxing week, prepared weeks ahead
We report what you earn, not just clicks
Traffic is nice; orders pay the rent. We set up GA4 e-commerce tracking so you can see revenue, orders, average order value and conversion rate by channel. We track ad spend against sales to show return on ad spend and cost per order, and we measure in-store pickups, phone calls and wholesale enquiries so offline sales are not invisible.
Every month you get a short report in plain language: what sold, where buyers came from, what we changed and what we plan next. No jargon, no vanity metrics.
Compliance and trust for Quebec and Canadian retailers
A store that respects the rules also earns more trust. We build with these in mind, while your own advisors confirm your obligations:
- Charter of the French language and Bill 96: if you sell to Quebec, your website and product information need to be available in French, at least as prominently as any other language
- Law 25: Quebec’s privacy law calls for a clear privacy policy, a person responsible for personal information and proper consent for cookies and tracking
- Quebec Consumer Protection Act: online sales are distance contracts, with required disclosures about your business, total price, shipping and cancellation before checkout
- CASL: commercial emails and texts require consent and an easy unsubscribe
Our process
- Discover: we review your catalogue, margins, competitors and current store to set clear goals
- Build: design, product import, bilingual content, payments, shipping, taxes and tracking, tested on real phones
- Launch: redirects from your old store, Merchant Center approval, analytics checks and a smooth go-live
- Grow: ongoing SEO, campaigns, email flows and monthly reporting
Package ideas
| Need | What it includes | Best for |
|---|---|---|
| Launch an online store | Shopify or WooCommerce build, bilingual catalogue, payments, taxes, shipping, GA4 | Shops selling online for the first time |
| Store redesign and migration | New design, platform migration, URL redirects, product data cleanup | Retailers with a slow or outdated store |
| Product SEO | Keyword mapping, category copy, product schema, technical fixes, buying guides | Stores that want more organic sales |
| Shopping and local inventory | Merchant Center feed, Shopping campaigns, local inventory ads, monthly optimization | Retailers with physical stock to move |
| Retention marketing | Email and SMS flows, review requests, seasonal campaigns | Stores with steady traffic and room for repeat sales |
Digital marketing services that work together
Your website, SEO, ads and social media should push in the same direction. Explore each service:
Frequently asked questions
How much does an e-commerce website cost?
It depends on the platform, the number of products and variants, custom design, integrations with your point of sale or inventory system, bilingual content and data migration. We give you a fixed, itemized quote after a short discovery call so you know exactly what is included.
How long does it take to launch an online store?
Most stores launch in 4 to 10 weeks depending on catalogue size, migration needs and how quickly product photos and content are ready. A smaller catalogue on Shopify can move faster; complex integrations take longer.
Should I choose Shopify or WooCommerce?
Shopify is simple to run and great for most retailers who want hosting, security and updates handled. WooCommerce gives you more flexibility and control, especially if you already use WordPress or need custom features. We recommend the right fit after looking at your products and plans.
Will my store be bilingual and will I own it?
Yes. We build stores in French and English, including checkout and emails, to serve Quebec and the rest of Canada. You own your domain, your store account, your content and your customer data, and we hand over all access.
Industries we serve
How we report results · Who we work with · Service areas
Request your free quote
Pick the services you need and tell us about your project. We reply within one business day with a clear, no-obligation proposal.