Salon and Spa Websites That Keep Your Chairs Booked
Your work is visual and your clients book on their phone. We build a site that shows off your style and turns a scroll into an appointment in a few taps.
Loubane builds beautiful, bilingual websites for hair salons, barbershops, esthetics studios and spas in Montreal, Quebec and across Canada. We connect your online booking system, sell gift cards, link your Instagram, rank you for local searches like “salon de coiffure near me” and run ads and email that fill quiet days, with monthly reports on bookings and revenue.
The challenge for salons, barbers and spas online
Clients discover beauty businesses on Instagram, Google Maps and word of mouth, then decide in seconds. They want to see your work, check prices, read reviews and book a time that suits them, often late at night when you are closed. If booking means calling during business hours or messaging back and forth, many will book elsewhere.
Montreal is full of talented salons, barbers and spas, and new ones open every season. Standing out takes more than a pretty page: you need to appear when someone nearby searches for a balayage, a fade, lash extensions or a massage, and your site must work perfectly in French and English on any phone.
Instagram is a wonderful showcase, but you do not control it. Algorithms change, reach drops and an account can be restricted without warning. Your website is the home base you own: it ranks on Google, holds your full service menu and prices, takes bookings around the clock and collects client contacts you can reach again. The best results come when the two work together, with social media sparking interest and your website turning that interest into confirmed appointments, gift card sales and loyal clients who rebook before they leave the chair.
What we build for salons and spas
- Online booking integration with your existing booking software, so clients choose the service, stylist and time themselves
- Service menu and price list, clearly organized by category, duration and starting price
- Team pages with each stylist, barber or esthetician’s specialties and portfolio
- Gift card sales online, ideal for holidays, Mother’s Day and Valentine’s Day
- Instagram feed and galleries to show your latest work
- Spa packages and memberships with clear details and booking
- Product shop for the professional products you retail, if you want to sell online
- Policies page for cancellations, deposits and late arrivals
- Bilingual, mobile-first design that matches your brand and loads fast
- Secure contact and booking forms with spam protection, field limits and consent
SEO and local SEO strategy for beauty businesses
Beauty searches are local and specific. We target the services you want more of, such as “salon de coiffure Plateau Mont-Royal”, “barber shop Laval”, “balayage Montreal”, “lash extensions near me”, “spa nordique Laurentides” or “facial Quebec City”.
- Google Business Profile optimized with services, prices, photos, booking link and regular posts
- Service pages for key services like colour, cuts, extensions, brows, lashes, facials, massage and nails
- Neighbourhood or location pages if you have several studios
- Schema markup for beauty salons, hair salons and day spas so Google understands your business
- Image SEO so your portfolio photos are fast and searchable
- Consistent listings across maps and directories
Marketing that brings clients
- Instagram and Facebook ads showing your work to people nearby, plus retargeting of site visitors who did not book
- Google Ads for high-value services and new-client offers
- Email and SMS: rebooking reminders, birthday offers, gift card campaigns and last-minute openings, all consent-based
- Reviews strategy: automatic review requests after appointments and warm replies to every review
- Gift card pushes timed for the holidays and key dates
- Quiet-day promotions to fill weekday slots
We keep campaigns simple and seasonal: a clear offer, great photos of your real work and a direct link to book the right service.
We report what you earn, not just clicks
Likes are pleasant; booked appointments pay your team. We set up GA4 to track online bookings, gift card sales, product orders and calls from your site and Google Business Profile. Where your booking software allows it, we connect bookings back to the channel that brought them, so you can see cost per booking from ads and which services are growing.
Every month you receive a plain-language report: bookings, gift card revenue, new versus returning clients where available, what we changed and what comes next.
Compliance and trust for Quebec beauty businesses
We build with these in mind; your advisors confirm your specific obligations:
- Gift cards: Quebec’s Consumer Protection Act generally prohibits expiry dates and usage fees on gift cards, so your terms and online sales should reflect that
- Charter of the French language and Bill 96: your website must be available in French, with French at least as prominent as other languages
- Law 25: a clear privacy policy, a person responsible for personal information and consent for cookies; take extra care with any client health or skin information collected in forms
- Client photos: get written consent before posting clients’ before-and-after photos
- CASL: promotional emails and texts require consent and an easy unsubscribe
Our process
- Discover: we review your services, booking tool, brand, competitors and goals
- Build: design, bilingual content, booking integration, gift cards and tracking
- Launch: testing the booking flow on real phones, Google Business Profile updates and analytics checks
- Grow: local SEO, social ads, email, reviews and monthly reporting
Package ideas
| Need | What it includes | Best for |
|---|---|---|
| Booking-ready website | Bilingual site, service menu, team pages, booking integration, GA4 | Salons and barbers relying on calls and DMs |
| Spa experience site | Packages, memberships, gift cards, rich galleries, booking | Day spas and wellness centres |
| Gift card and shop | Online gift cards, product shop, seasonal campaigns | Businesses wanting revenue beyond appointments |
| Local SEO | Google Business Profile, service pages, schema, reviews strategy | Studios wanting more nearby clients |
| Social and email growth | Instagram and Facebook ads, rebooking emails and SMS, monthly reporting | Teams with open chairs to fill |
Digital marketing services that work together
Your website, SEO, ads and social media should push in the same direction. Explore each service:
Frequently asked questions
How much does a salon or spa website cost?
It depends on the number of services and team members, booking and gift card integrations, whether you sell products online, custom design and bilingual content. We give you a clear, itemized quote after a short discovery call.
How long does it take to launch?
Most salon and spa sites launch in 3 to 6 weeks depending on scope and how quickly photos and service details are ready. Adding an online shop can extend the timeline.
Can you connect the booking software I already use?
In most cases, yes. Popular salon and spa booking platforms offer booking widgets or links we integrate cleanly into your site. If yours is limited, we can help you compare alternatives.
Will my site be bilingual, and will I own it?
Yes. We build in French and English for Montreal, Quebec and the rest of Canada. You own your domain, website, content and client contacts, and we hand over every login.
Industries we serve
How we report results · Who we work with · Service areas
Request your free quote
Pick the services you need and tell us about your project. We reply within one business day with a clear, no-obligation proposal.