Automotive Websites That Fill Your Lot and Your Service Bays
Whether you sell vehicles, fix them or make them shine, we build a site that turns local searches into phone calls, appointments and test drives.
Loubane builds bilingual websites for car dealerships, independent garages, auto body shops and detailing businesses in Montreal, Quebec and across Canada. We add inventory listings, online service booking and quote requests, rank you for local searches like “garage near me”, run Google and Meta ads, and track every call, booking and lead so you see what your marketing earns.
The challenge for automotive businesses online
Drivers search when they need you: a warning light, a cracked bumper, winter tires, a car to replace the one that just failed inspection. They grab their phone, search for a garage or dealer nearby, look at the map, read reviews and call whoever looks trustworthy and available. If your site is slow, outdated or hard to use on mobile, that call goes to the shop down the road.
Competition is intense in Montreal, Laval and the South Shore, with large dealer groups, franchise chains and marketplaces all bidding for the same searches. In Quebec, your site also needs to serve customers in French and English, and seasonal peaks like tire changeovers and winter preparation create surges you can plan for.
Trust is the deciding factor. Many drivers worry about being overcharged or upsold, and car buyers want transparent pricing and a straightforward process. Your website is where you answer those worries before the customer arrives: clear service descriptions, honest explanations of what is included, real photos of your shop and team, recent reviews and an easy way to book or ask for a quote. A strong site makes your phone ring with customers who already feel comfortable choosing you, which means fewer price shoppers and more loyal, repeat clients for maintenance and future vehicle purchases.
What we build for dealerships, garages, auto body and detailing shops
- Vehicle inventory pages with photos, specs, pricing and filters, connected to your inventory feed where possible
- Online service booking for maintenance, tire changes, inspections and repairs
- Quote request forms for collision repair, paint, detailing or ceramic coating, with photo upload
- Financing and trade-in enquiry forms, secured with spam protection, field limits and consent
- Service pages for each specialty: brakes, transmissions, alignment, EV and hybrid service, windshield, paint correction
- Click-to-call and directions on every page
- Detailing and service packages with clear descriptions and gift cards
- Before-and-after galleries for body work and detailing
- Bilingual, mobile-first design that loads fast in a parking lot
SEO and local SEO strategy for automotive
Most automotive searches are local and urgent. We target what your customers actually type, such as “garage mécanique Laval”, “auto body shop Montreal”, “winter tire change near me”, “used cars South Shore”, “esthétique automobile Brossard” or “Honda dealer Quebec City”.
- Google Business Profile optimized with services, photos, accurate hours, booking links and regular posts
- Service pages for every repair or service you want more of, written for real questions
- Location pages for each branch or the neighbourhoods you serve
- Schema markup for auto repair, dealers and vehicle listings so Google understands your business and inventory
- Inventory SEO so model and trim pages are indexable, not hidden behind scripts
- Consistent listings on directories and maps so your name, address and phone match everywhere
Marketing that brings customers
- Google Ads and local service campaigns focused on high-intent searches and call extensions during your opening hours
- Vehicle and inventory ads for dealers, where eligible, to put specific cars in front of buyers
- Meta ads on Facebook and Instagram for new arrivals, seasonal promotions and retargeting
- Email and SMS reminders for oil changes, tire season and inspections, with proper consent
- Reviews strategy: request reviews after each service or sale, reply professionally to every review and showcase them on your site
- Seasonal pushes for spring and fall tire changeovers, winter preparation and summer detailing
We report what you earn, not just clicks
For an automotive business, the real results are calls, bookings, quote requests and test drives. We set up GA4 with conversion tracking for forms and online bookings, and call tracking so you know which calls came from Google, ads or your website. We measure cost per lead and cost per booking by campaign, and for dealers we track vehicle detail views and lead forms by model.
Each month, you get a short report in plain language: how many leads came in, what they cost, which services are growing and what we will do next.
Compliance and trust for Quebec automotive businesses
We build with these in mind, while your own advisors confirm your obligations:
- Price advertising: under Quebec’s Consumer Protection Act, an advertised vehicle price must generally include all fees except taxes, such as freight and preparation; financing and leasing ads have their own disclosure rules
- Charter of the French language and Bill 96: your website needs to be available in French, with French at least as prominent as other languages
- Law 25: a clear privacy policy, a person responsible for personal information and consent for cookies and tracking, especially important when forms collect financing or contact details
- CASL: service reminders and promotions by email or text require consent and an unsubscribe option
Our process
- Discover: we look at your services, inventory, competitors, current site and where your best customers come from
- Build: design, bilingual content, booking and quote forms, inventory integration and tracking
- Launch: testing on real phones, redirects, Google Business Profile updates and analytics checks
- Grow: local SEO, campaigns, review generation and monthly reporting
Package ideas
| Need | What it includes | Best for |
|---|---|---|
| Garage starter site | Bilingual site, service pages, online booking, click-to-call, GA4 | Independent mechanics and tire shops |
| Dealer inventory site | Inventory pages and filters, financing and trade-in forms, vehicle schema | New and used car dealerships |
| Body and detailing showcase | Quote forms with photo upload, before-and-after galleries, packages, gift cards | Auto body, paint and detailing shops |
| Local SEO | Google Business Profile, service and location pages, listings cleanup, reviews | Shops wanting more calls from nearby drivers |
| Lead generation | Google and Meta ads, call tracking, seasonal campaigns, monthly reporting | Businesses ready to grow bookings fast |
Digital marketing services that work together
Your website, SEO, ads and social media should push in the same direction. Explore each service:
Frequently asked questions
How much does a website for a garage or dealership cost?
The main cost drivers are inventory integration, online booking, the number of service and location pages, custom design, bilingual content and any migration from your old site. We give you an itemized quote after a short call about your goals.
How long does it take to launch?
Most automotive sites launch in 3 to 8 weeks depending on scope. A garage site with booking is usually quicker; a dealer site with an inventory feed takes longer to integrate and test.
Can you connect my vehicle inventory or booking software?
Often, yes. Many inventory providers and booking tools offer feeds or embeds we can integrate. We review your current tools first and tell you clearly what is possible.
Will my site be bilingual, and will I own it?
Yes. We build in French and English for Quebec and the rest of Canada. You own your domain, website, content and leads, and we hand over all access.
Industries we serve
How we report results · Who we work with · Service areas
Request your free quote
Pick the services you need and tell us about your project. We reply within one business day with a clear, no-obligation proposal.