Facebook and Instagram Ads That Reach Real Customers
Bilingual creative, clean tracking and steady testing to turn scrolling into calls, bookings and sales across Quebec and Canada.
Loubane runs Facebook and Instagram ads for Montreal, Quebec and Canadian businesses. We plan campaigns around your goal, produce French and English creative, set up the Meta Pixel and Conversions API, build lead forms and retargeting audiences, and report leads, bookings, orders and cost per result each month in plain language, not just reach and likes.
What Meta ads management is
Meta ads let you show paid content across Facebook, Instagram, Messenger and the Audience Network to people based on location, interests, behaviour and their past interactions with your business. Unlike Google Search, most people are not searching for you when they see these ads, so success depends on strong creative, the right offer and a clear next step. Management covers strategy, audiences, creative, tracking, budgets and constant testing.
Who it is for in Quebec
Meta ads work well for businesses with a visual product or a clear local offer: restaurants, beauty salons and spas, fitness studios, clinics, real estate professionals, events, tourism, home services and online stores. We work with clients in Montreal, Laval, the South Shore, Quebec City and Gatineau, and with brands selling across Canada. In Quebec, French creative is the default, and many campaigns add English versions for Montreal’s bilingual audience or for the rest of Canada.
What makes Meta campaigns work in Quebec
Creative is the biggest lever. Ads written in natural Quebec French, with local references, real photos of your team or products and a specific offer, tend to feel more relevant than generic stock visuals translated from English. Short vertical video for Reels and Stories gives you more placements to work with, and testing several angles at once shows quickly which message lands.
Seasonality matters too. Patio season, back-to-school, the holiday shopping period, tax season and the July 1 moving period all change what people in Quebec pay attention to, so we plan campaigns and creative around the calendar that matters for your business.
Common mistakes we fix
- Boosting posts with no clear objective or tracking
- Running the same creative for months until performance fades
- Lead forms with no fast follow-up, so leads go cold
- Audiences split into so many small groups that none gathers enough data to optimize
- Judging results only by Meta’s reported conversions, without checking them against real sales
What is included
- Account setup and audit: Business Manager, ad account, Page and Instagram connections, permissions and payment in your name
- Tracking: Meta Pixel and Conversions API setup, standard events for leads, bookings and purchases, and domain verification
- Campaign strategy: objectives matched to your goal, whether leads, sales, traffic, messages or awareness
- Audiences: local targeting, interest and broad audiences, custom audiences from site visitors and customer lists handled with consent, and lookalikes where allowed
- Creative: ad copy in French and English, image and short video concepts adapted to Reels, Stories and feeds
- Lead ads: instant forms with short, relevant questions, connected to your email or CRM so leads are followed up quickly
- Retargeting: sequences for visitors, cart abandoners and past customers
- Catalogue ads: product catalogue connection for Shopify and WooCommerce stores, with Advantage+ campaign options where suitable
Our process
1. Discover
We clarify your offer, customer profile, service area and what a lead or sale is worth, then review any past campaigns and your current tracking.
2. Build
We set up tracking, audiences and campaign structure, and produce a first round of French and English creative to test.
3. Launch
Campaigns launch with a controlled budget. Meta’s delivery system needs time to learn, so we avoid constant changes early on.
4. Grow
We refresh creative regularly, shift budget toward what produces results, test new offers and formats and review everything with you monthly.
Tools and platforms we use
Meta Ads Manager, Meta Business Suite, Events Manager with the Pixel and Conversions API, Commerce Manager for catalogues, GA4 with UTM tagging, Google Tag Manager, Looker Studio and design tools for creative. We connect lead forms to platforms such as Mailchimp, Klaviyo or your CRM.
Quebec compliance notes
Under the Charter of the French language, as amended by Bill 96, commercial advertising aimed at Quebec must be available in French, and the landing pages behind your ads should be too. Ads for housing, employment, and financial products and services may fall under Meta’s Special Ad Categories, which restrict targeting by age, gender and location, and Meta requires authorization for ads about social issues, elections or politics. Uploading customer lists and using tracking pixels must respect Quebec’s Law 25, which calls for transparency and an opt-in approach for profiling technology. If leads join your email list, Canada’s Anti-Spam Legislation requires valid consent and a working unsubscribe. We flag these points; please confirm legal specifics with your advisor.
We report what you earn, not just clicks
Likes and reach do not pay the rent. Our monthly report, in plain language, shows:
- Leads, bookings, messages and orders attributed to campaigns
- Cost per lead or cost per purchase, by campaign and language
- Revenue and return on ad spend for online stores
- Which creatives and offers worked, and which we retired
- A cross-check with GA4 and your own sales records, so results are not judged by Meta’s numbers alone
Package ideas
| Need | Includes | Best for |
|---|---|---|
| Tracking and account setup | Business Manager, Pixel, Conversions API, events and domain verification | Businesses starting or restarting Meta ads |
| Local lead generation | Bilingual lead campaigns, instant forms, CRM or email connection, retargeting | Clinics, salons, contractors and professionals |
| E-commerce growth | Catalogue ads, prospecting and retargeting, revenue tracking | Shopify and WooCommerce stores |
| Full management | Strategy, ongoing creative refresh, optimization and monthly reporting | Brands scaling across Quebec and Canada |
How it connects with our other services
Meta ads work best alongside Google Ads, which captures people already searching, while Facebook and Instagram create demand and bring visitors back. Our web design team builds fast, bilingual landing pages that convert ad traffic, our social media management keeps your organic profiles active and credible, and email marketing turns new leads into repeat customers. For stores, our e-commerce SEO work keeps the product catalogue accurate across Google and Meta.
Digital marketing services that work together
Your website, SEO, ads and social media should push in the same direction. Explore each service:
Frequently asked questions
How much should I budget for Facebook and Instagram ads?
It depends on your goal, audience size, competition and how much a customer is worth to you. We recommend a test budget during discovery and adjust once we see real cost per lead. Ad spend is paid directly to Meta, separate from our management fee.
How long before campaigns perform well?
Ads start delivering within a day or two of approval, but campaigns usually need a few weeks to exit the learning phase and gather enough data. Most accounts settle into a reliable pattern within two to three months.
Do you create the ad visuals and videos?
Yes. We write French and English copy and produce image and short video concepts. We can also work with your own photos and footage, which often perform very well for local businesses.
Who owns the ad account and audiences?
You do. Your Business Manager, ad account, Pixel and audiences remain in your name, and we work through partner access. If we stop working together, everything stays with you.
Industries we serve
How we report results · Who we work with · Service areas
Request your free quote
Pick the services you need and tell us about your project. We reply within one business day with a clear, no-obligation proposal.