Email & SMS Marketing in Montreal, CASL-Ready

What email and SMS marketing is, in plain language

Email and SMS marketing means sending useful, timely messages to people who agreed to hear from you: new products, promotions, appointment reminders, restocks, events. There are two kinds of sends. Campaigns are one-time messages to your list or a segment, like a holiday sale. Flows, also called automations, are sequences triggered by what someone does: signing up, abandoning a cart, buying for the first time, or going quiet for a few months.

Unlike social media or ads, your list does not depend on an algorithm. Once someone subscribes, you can reach them directly. Done well, email and SMS become one of the most dependable sources of repeat revenue for a store or a local business.

Who it’s for in Quebec

• Shopify and WooCommerce stores that want more repeat orders
• Restaurants, cafés and caterers promoting menus, events and reservations
• Clinics, salons, gyms and studios sending reminders and rebooking offers
• Professional firms sharing newsletters and seasonal deadlines
• Real estate brokers, contractors and service businesses nurturing leads that take weeks to decide

In Quebec, most lists are mixed French and English. We capture each subscriber’s language preference at signup so they receive messages in the right language instead of a clumsy bilingual block.

What’s included

• Platform setup or cleanup in Mailchimp or Klaviyo, connected to your Shopify, WooCommerce or WordPress site
• Sending domain authentication (SPF, DKIM, DMARC) so your emails land in the inbox
• Signup forms and pop-ups with clear consent wording, language choice and spam protection
• Branded, mobile-friendly email templates in French and English
• Core automated flows: welcome series, abandoned cart and browse, post-purchase, review request, win-back
• SMS setup where it makes sense: sending number, consent checkbox, opt-out instructions, short transactional and promotional messages
• Segmentation by language, purchase history, location and engagement
• A monthly campaign calendar with copywriting and design
• List hygiene: removing bounces and inactive contacts to protect deliverability
• Consent records and import review for existing contacts

Our process

Discover

We audit your current list, how consent was collected, your platform and your sales data. Then we choose the flows that will earn the most first.

Build

We authenticate your domain, build forms and templates, and write and test each flow in both languages.

Launch

Flows go live, then campaigns start on a steady calendar. We test subject lines, send times and offers rather than guessing.

Grow

We grow the list through your website, checkout, in-store and ads, refine segments, and add SMS for the moments where a text works better than an email.

Tools and platforms we use

• Klaviyo for e-commerce brands that want deep store data, segmentation and combined email and SMS. Klaviyo supports SMS to Canadian numbers using a toll-free number or a Canadian short code.
• Mailchimp for newsletters, simpler automations and businesses that want an easy interface. Mailchimp’s SMS programs include Canada, subject to its approval process.
• Shopify, WooCommerce and WordPress integrations
• Google Analytics 4 with UTM tags on every link
• Booking and CRM tools when reminders and follow-ups come from your scheduling system

CASL and Quebec compliance notes

Canada’s anti-spam legislation (CASL) applies to commercial electronic messages, which includes email and text messages. Here is what we build into every setup. This is general information, not legal advice.

• Consent first. Express consent, such as an unticked checkbox the person chooses to tick, does not expire unless they withdraw it. Implied consent exists in limited cases, for example within two years after a purchase or six months after an inquiry, so we tag and date these contacts and work to convert them to express consent.
• SMS needs care. Platforms such as Klaviyo require express consent before texting Canadian numbers, so we never import phone numbers for marketing texts without it.
• Identify yourself. Each message includes your business name and a mailing address plus a phone number, email or website.
• Easy unsubscribe. Every message has a free, simple way to opt out, and requests must be processed within 10 business days. Platforms handle this automatically when set up correctly.
• Keep records. We keep signup source, date and consent wording so you can show how consent was obtained.
• Law 25. Quebec’s privacy law requires transparency about the personal information you collect and how you use it. Your forms link to a clear privacy policy, and we collect only what the campaigns need.
• French language. Commercial messages aimed at Quebec customers should be available in French. Language segmentation makes this simple.

We report what you earn, not just clicks

Open rates are increasingly unreliable because of privacy features in mail apps, so we focus on outcomes:

• Revenue and orders attributed to each campaign and flow
• Bookings, appointment confirmations and reduced no-shows from reminders
• List growth by source, and the cost of acquiring each subscriber when ads feed the list
• Click rate, unsubscribe and spam complaint rates, deliverability health
• Revenue per subscriber over time

You get a monthly report in plain language with what worked, what did not, and what we will send next month.

Package ideas

How it connects with our other services

Email and SMS work best when other channels feed them. Our Google, Meta and TikTok Ads grow your list, our Shopify and WooCommerce development connects store data cleanly, and our marketing automation service links your CRM so leads get the right follow-up at the right time. SEO and website design bring visitors who subscribe instead of leaving. Together they give Montreal, Quebec and Canadian businesses a marketing system they own.

Industries we serve

How we report results · Who we work with · Service areas