TikTok Ads That Turn Scrolling Into Customers
Short vertical videos, smart targeting and honest tracking, built for the bilingual Quebec market and for Canadians who discover brands on their phones.
Loubane plans, produces and manages TikTok Ads and organic TikTok marketing for businesses in Montreal, Quebec and across Canada. We set up your Business Center, pixel and conversion tracking, write and edit short vertical videos in French and English, run Spark Ads and lead or sales campaigns, and report the calls, leads and orders TikTok actually brings you.
What TikTok marketing is, in plain language
TikTok is a short-video platform where people discover products, restaurants, services and local businesses while they scroll. TikTok marketing has two sides. Organic content is the videos you post on your own account to build an audience. TikTok Ads are paid placements you buy through TikTok Ads Manager, shown to people chosen by location, age, interests and behaviour, with a goal you pick: reach, traffic, video views, leads or sales.
What makes TikTok different from other ad platforms is that the creative does most of the work. Ads that look like native TikTok videos, with a strong first two seconds, captions, real people and a clear offer, tend to outperform polished commercials. That is where we focus: creative that feels at home in the feed, backed by tracking that tells you what it earned.
Who TikTok Ads are for in Quebec
TikTok works best when your product or service is easy to show on camera. In Montreal and across Quebec, that often means:
- Restaurants, cafés, bars and food brands with visual dishes and events
- Beauty, skincare, fashion and fitness brands selling online
- Shopify and WooCommerce stores shipping across Canada
- Local services with a visible result: renovation, detailing, landscaping, cleaning, salons
- Schools, gyms, studios and event organizers recruiting a younger audience
- Real estate, tourism and hospitality businesses showing places and experiences
Because Quebec is a French-majority market with a large bilingual population in Montreal, we usually build separate French and English ad sets so each audience sees copy, captions and voice-over in its own language.
What’s included
- TikTok Business Center and Ads Manager setup, with access and billing that stay in your name
- TikTok Pixel installation and event mapping (page view, add to cart, purchase, lead, contact), plus the Events API where your platform supports it
- Audience planning: Quebec and Canadian geo-targeting, age bands, interests, retargeting of video viewers and site visitors, lookalike audiences once data allows
- Creative strategy: hooks, scripts and shot lists your team can film on a phone, or edits from footage you send us
- Bilingual captions, on-screen text and ad copy in Canadian French and English
- Spark Ads to boost your best organic posts, and Instant Forms for lead generation when a landing page is not needed
- Landing page review so the click leads somewhere fast, mobile-first and in the right language
- Weekly optimization: pausing weak creative, scaling winners, testing new hooks
- A monthly report in plain language
Our process
Discover
We look at your offer, margins, current customers and what you already post. We agree on one main goal per campaign, such as booked appointments or online orders, and define what a good cost per result looks like for your business.
Build
We set up tracking, consent and accounts, then prepare a first batch of creative: several hooks and formats so TikTok’s delivery system has real options to test.
Launch
Campaigns go live with controlled daily budgets. The first weeks are a learning phase, so we judge results on trends, not on one day.
Grow
We refresh creative regularly, because TikTok audiences tire of the same video quickly, and we move budget toward the ad sets and messages that produce customers.
Tools and platforms we use
- TikTok Ads Manager and TikTok Business Center
- TikTok Pixel and Events API, Google Tag Manager
- Google Analytics 4 with UTM tagging on every ad
- Shopify and WooCommerce integrations for order tracking
- Mobile editing tools such as CapCut for fast vertical edits
- Your CRM or email platform to receive leads from Instant Forms
Quebec and Canadian compliance notes
We build campaigns with Quebec’s rules in mind. This is general information, not legal advice.
- French-language advertising: Quebec’s Charter of the French language covers commercial advertising, including websites and social media. If you target Quebec, plan for French ads, and any other language should not be offered on more favourable terms than the French version.
- Law 25 and tracking: Quebec’s privacy law requires you to inform people about technologies that can identify, locate or profile them, and those functions should be off until the person activates them. We pair your pixel with a consent banner and a clear privacy policy.
- Lead forms and follow-up: if you plan to email or text leads afterwards, Canada’s anti-spam law (CASL) applies, so we add clear consent wording to your forms.
- Creator content: when you work with creators or influencers, paid partnerships should be clearly disclosed, and we use TikTok’s branded content settings where relevant.
- Platform context: TikTok’s Canadian business has been the subject of a federal national security review, while the app has remained available to Canadians. We treat TikTok as one strong channel in a diversified plan, never as your only source of customers.
We report what you earn, not just clicks
Views and likes are nice, but they don’t pay rent. Every month we show you:
- Purchases and revenue attributed to TikTok, cross-checked with your store data
- Leads from Instant Forms and website forms, and cost per lead
- Calls and booking requests that started from a TikTok visit
- Cost per result by language, audience and creative
- Which hooks and videos drove results, so your team knows what to film next
The report is written in plain language with a short list of next actions, not a wall of charts.
Package ideas
| Need | Includes | Best for |
|---|---|---|
| Start on TikTok properly | Business Center, pixel, consent setup, first bilingual creative batch, one campaign | Businesses testing TikTok for the first time |
| Leads without a website rebuild | Lead generation campaign, Instant Forms, CRM or email connection, follow-up sequence | Local services, schools, real estate |
| E-commerce growth | Sales campaigns, product event tracking, retargeting, Spark Ads, monthly creative refresh | Shopify and WooCommerce stores selling across Canada |
| Organic plus paid | Content calendar, scripts, editing, boosting top posts, community management guidelines | Brands that want an active account, not just ads |
How it connects with our other services
TikTok rarely works alone. We connect it with our Meta and Google Ads management so retargeting follows people across platforms, with email and SMS marketing to turn new leads into repeat customers, and with Shopify or WooCommerce development so product pages load fast on mobile. Our SEO work captures the people who see your video and then search your name on Google. One team, one report, one clear picture of what your marketing earns across Montreal, Quebec and Canada.
Digital marketing services that work together
Your website, SEO, ads and social media should push in the same direction. Explore each service:
Frequently asked questions
How much should I spend on TikTok Ads?
It depends on your goal, your margins and how many results TikTok needs to learn from. We usually start with a controlled test budget, measure cost per lead or sale, then scale only what works. Our management fee is quoted separately and depends on the number of campaigns, languages and how much creative we produce.
Do I need to film videos myself?
Not necessarily. Many clients film short clips on a phone using our scripts and shot lists, and we handle editing, captions and copy. We can also edit footage you already have. Authentic, simple videos often perform better on TikTok than polished commercials.
How long before TikTok Ads show results?
Setup and the first creative batch typically take 1–3 weeks. After launch, campaigns go through a learning phase, so most businesses get a reliable read on cost per result within the first 4–8 weeks, then improve with creative testing.
Who owns the TikTok ad account and the videos?
You do. We set up the Business Center and ad account in your name, with billing on your card, and give our team access as a partner. The videos and creative we make for you are yours to keep and reuse.
Industries we serve
How we report results · Who we work with · Service areas
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Pick the services you need and tell us about your project. We reply within one business day with a clear, no-obligation proposal.