Family Law Websites That Earn Trust Before the First Call
People facing a separation or custody question need clarity and discretion. We help your firm show up when they search and make the first step feel safe.
Loubane builds bilingual websites, local SEO and advertising for family law firms in Montreal and across Quebec. We create calm, credible sites with clear pages on divorce, separation, custody and support, discreet consultation forms, an optimized Google Business Profile and targeted ads, then report the consultation requests and calls your marketing brings in.
How clients look for a family lawyer in Quebec
Family law searches are personal and often urgent. Someone thinking about separation, a parent worried about custody, a grandparent asking about access rights: they usually research quietly on their phone, read several firms’ pages, and contact the one that explains things clearly and seems approachable. They compare tone as much as credentials.
Searches we plan for include:
- “avocat divorce Montréal”, “avocat droit de la famille Laval”, “garde d’enfants avocat Longueuil”
- “pension alimentaire calcul”, “séparation conjoints de fait Québec”, “médiation familiale Montréal”
- “family lawyer Montreal”, “divorce lawyer West Island”, “child custody lawyer Quebec”
Quebec family law has its own vocabulary and rules, including the distinction between married couples and de facto spouses, and many clients arrive confused about which applies to them. Clear, bilingual explanations position your firm as the obvious next step.
Must-have features for a family law firm website
- Practice area pages: divorce, separation of de facto spouses, child custody, child and spousal support, division of family patrimony, mediation, adoption and protection matters if you handle them.
- A discreet consultation request form that asks only for basic contact details and the general type of matter, never the full story.
- Clear consultation information: how the first meeting works, what to bring, and fee approaches in general terms, including whether you accept legal aid mandates.
- Lawyer profiles with bar admission, areas of practice and languages spoken.
- Plain-language guides and FAQs that answer common questions without giving case-specific advice.
- Click-to-call, office address, virtual meeting options and accessible design on mobile.
- French-first bilingual content reviewed for legal accuracy by your team.
Local SEO plan for family law firms
We set your Google Business Profile with an accurate primary category, such as Family law attorney or Divorce lawyer, plus secondary categories matching your real practice. We complete services, hours, photos and appointment links, and keep the profile active.
Your site gets one page per practice area and, where justified, pages for the cities and courthouses you regularly serve, such as Montreal, Laval, Longueuil or Saint-Jérôme, each with unique content. Helpful articles answer the questions people search before they call. Structured data (schema) describes your firm, lawyers, locations and practice areas.
Reviews are sensitive in family law. We set up a respectful process to invite reviews where clients are comfortable, and help you reply without confirming anyone’s matter or sharing confidential information.
Ads that work for family law
- Google Search Ads on high-intent terms like divorce lawyer, custody lawyer or family mediation, limited to the regions you serve.
- Call ads and extensions during office hours, sending people to a person rather than a voicemail where possible.
- Remarketing with care: we keep it light and respectful, since people researching separation may share devices.
- Meta ads for brand awareness, educational content and events such as information sessions on mediation.
Demand can rise after the holidays and at the end of summer, when many families make decisions before the school year. We plan budgets and content for those moments.
Professional rules, confidentiality and language
Lawyers in Quebec are members of the Barreau du Québec and must follow its professional conduct rules, which include rules on advertising and on how lawyers present their services. Claims about outcomes, comparisons with other firms and the use of testimonials call for care. We write factual, sober content and recommend that your firm validate it; we do not provide legal or ethics advice. If you are a notary or mediator rather than a lawyer, the rules of your own order or accrediting body apply.
- Law 25: privacy policy, cookie consent for analytics and ads, minimal forms, and secure handling of submissions.
- Charter of the French language: your site and ads should be available in French, with English added.
- CASL: consent and unsubscribe options for newsletters and promotional emails.
We report what you earn, not just clicks
For a family law firm, results are qualified consultations. We track:
- Consultation request forms, by practice area
- Phone calls from the site, Google Business Profile and ads, with duration where available
- Booked consultations when your scheduling tool supports tracking
- Cost per call and cost per consultation request from ads
- Which articles and pages lead people to contact you
We use Google Analytics 4, Search Console and call tracking, configured to avoid collecting sensitive details. Every month you receive a plain-language report on what came in and what we will improve.
We also help you shape content around the moments when people search: the first weeks after a separation, preparing for mediation, changes to support after a new job, or moving with children. Short, careful articles on these topics, written in French and English and reviewed by your lawyers, answer early questions and lead naturally to a consultation request, whether the client lives in Montreal, Laval, the South Shore or elsewhere in Quebec.
Our process
- Discover: your practice areas, ideal mandates, regions and competitors.
- Build: bilingual design and content, discreet forms, tracking and profile setup.
- Launch: testing every form, call button and page on all devices.
- Grow: SEO, content and ads, refined each month.
Package ideas
| Need | What it includes | Best for |
|---|---|---|
| Firm website | Bilingual site, practice area pages, discreet intake form, Law 25 consent, tracking | Solo lawyers and small family law firms |
| Content and SEO | Practice and city pages, plain-language guides, schema, monthly report | Firms that want steady consultation requests from Google |
| Consultation campaigns | Google Search and call ads, landing pages, call tracking | Firms with capacity for new mandates now |
| Website refresh | Redesign, faster mobile experience, updated profiles and practice pages | Established firms with a dated site |
Digital marketing services that work together
Your website, SEO, ads and social media should push in the same direction. Explore each service:
Frequently asked questions
What drives the cost of a law firm website?
The number of practice areas and lawyers, full French and English content, the amount of writing we do versus your team, and integrations like scheduling tools. We give you a clear quote after a discovery call.
How long does it take to launch?
Most law firm sites launch in 3 to 8 weeks depending on scope and on how quickly your lawyers review and approve the content.
How do you keep online inquiries confidential?
We keep forms short, ask only for contact details and the general type of matter, secure the site with HTTPS, limit who receives submissions and avoid sending form content to analytics or ad platforms.
Will our firm own the website?
Yes. Your domain, website, content, analytics and Google Business Profile stay in your firm's name, and you keep everything if you change providers.
Industries we serve
How we report results · Who we work with · Service areas
Request your free quote
Pick the services you need and tell us about your project. We reply within one business day with a clear, no-obligation proposal.