What pages should a small business website have? At minimum, you need a homepage, a services or products page, an about page, a contact page and a privacy policy. Most growing businesses benefit from a few more pages, such as individual service pages, a FAQ and a blog. This guide walks through each page, what to put on it and why it matters for visitors and Google.
If you are starting from scratch, our step-by-step guide to creating a business website in Quebec covers domain, hosting and planning. This article focuses on the structure.
The Essential Pages Every Small Business Website Needs
1. Homepage
Your homepage must answer three questions within seconds: what you do, who you serve and what the visitor should do next. Include:
- A clear headline describing your service and area served.
- A short list of your main services with links to their pages.
- Trust elements, such as genuine reviews or certifications you actually hold.
- A visible call to action, like requesting a quote or calling.
2. Services or products page
An overview page lists everything you offer. For SEO, it is even better to create one page per main service. A plumber, for example, should have separate pages for drain cleaning, water heaters and emergency repairs. Each page can then rank for its own searches.
3. About page
People want to know who they are dealing with. Share your story, your team, your values and your service area. Real photos work far better than stock images.
4. Contact page
Make contacting you effortless:
- A short form with only the fields you truly need.
- Your phone number and email, written as clickable links.
- Your address and hours if customers visit you.
- Anti-spam protection on the form.
5. Privacy policy
If your website collects any personal information, including through a contact form or analytics, you need a privacy policy. In Quebec, Law 25 adds specific obligations. See our Quebec Law 25 website privacy checklist for details.
Recommended Pages for Growth
Individual service and location pages
If you serve several cities, a dedicated page for each main area can help you appear in local searches. Each page must contain useful, unique content, not just a copied template with a different city name.
FAQ page
A FAQ page answers common objections before customers call: delays, process, guarantees you actually offer, payment methods. It also helps you appear for question-based searches.
Blog or resources
A blog lets you answer the questions customers type into Google every day. Over time, helpful articles bring visitors who are researching before they buy.
Portfolio or case studies
For visual or project-based businesses, showing real completed work is one of the most persuasive pages on the site. Only publish projects you have permission to share.
Landing pages
For ad campaigns or special offers, a focused landing page usually converts better than sending visitors to the homepage. Learn more in our guide to landing pages that convert.
Legal and Practical Pages Not to Forget
- Terms of use or terms of sale, especially for online stores.
- Return and refund policy for e-commerce.
- Accessibility statement if you have made accessibility efforts.
- French version of your content if you do business in Quebec.
- A custom 404 page that guides lost visitors back to useful pages.
How Many Pages Does a Small Business Website Need?
A simple brochure site can work with five to ten pages. A business targeting many services or areas may need dozens. More pages are not automatically better: each one should serve a real purpose for visitors. The number of pages is also one of the factors that affects budget, as explained in our article on what affects the cost of a small business website.
Plan Your Site Structure Before You Build
Write your page list, group pages logically in your menu, and make sure every important page is reachable within a couple of clicks from the homepage. A clear structure helps visitors and search engines alike. If you would rather have professionals plan and build it, Loubane offers website creation for businesses across Canada.
FAQ
What is the most important page on a business website?
The homepage usually gets the most visits, but individual service pages often generate the most leads because they match exactly what people search for.
Does a small business website need a blog?
It is not mandatory, but a blog is one of the most effective ways to attract organic traffic by answering questions your customers already ask.
Do I need a privacy policy if I only have a contact form?
Yes. A contact form collects personal information such as names and emails, so a privacy policy explaining how you use and protect that data is expected.
Should each service have its own page?
Yes, whenever possible. Separate pages let you describe each service in detail and give each one a chance to rank on Google for its own keywords.
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