When someone types “plumber near me” or “restaurant in the Plateau” into Google, the first thing they usually see is a map with three businesses. That spot is powered by Google Business Profile, and for many local companies it brings in more calls than their website. The good news: it is free, and most of your competitors are not using it well. Here is how to optimize yours.
Start with the basics, and get them exactly right
- Business name: use your real business name, without extra keywords. Keyword stuffing can get your profile suspended.
- Address or service area: show your address if clients visit you; otherwise set a service area.
- Phone number and website: use a local number and link to your most relevant page.
- Hours: keep them accurate, including holidays.
Choose the right categories
Your primary category has a big influence on the searches you appear for. Pick the most specific one that matches your main service, then add secondary categories for other services. Look at the top-ranking competitors in your area for ideas.
Write a description that sounds like you
You have 750 characters to explain what you do, who you serve and why clients choose you. Write it for people first. Mention your main services and the areas you serve naturally, and avoid copying the same text everywhere.
Add services and products
List each service with a short description. This helps Google understand what you offer and gives potential clients more reasons to contact you.
Upload real photos regularly
Profiles with real photos of the team, the work and the location look more trustworthy. Avoid stock images. Add new photos every month to keep your profile active.
Get more reviews, and reply to all of them
Reviews are one of the strongest local ranking signals and a major factor in whether someone calls you. Ask happy clients right after a job well done, and send them your direct review link. Reply to every review, thank people for positive feedback and stay calm and professional with negative ones.
Use posts and Q&A
Publish updates, offers and news through posts. Add common questions and answers so potential clients find information quickly.
Connect your profile and your website
Your website should show the same name, address and phone number as your profile, and include pages for each main service and area you serve. A fast, mobile-friendly site strengthens your local visibility.
Track what works
Your profile shows how many people called, requested directions or visited your website. Check these numbers monthly and adjust your photos, posts and services.
Frequently asked questions
Is Google Business Profile free?
Yes. Creating and managing a Google Business Profile is free.
How long does it take to rank in the map results?
It depends on competition, reviews and your website. Many businesses see improvements within a few weeks to a few months of consistent work.
Want more calls from Google Maps?
We set up and optimize Google Business Profiles, build local landing pages and improve your local SEO in Montreal and beyond. Ask us for a free quote.
Prefer to talk? Call or WhatsApp 438-933-7601 or email loubane5@yahoo.ca.
